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Who we are

Freedom is revealed in the small moments – when you follow your own path, unfold yourself, and carry life with ease. That is exactly what SURI FREY stands for. Our designs are more than just companions – they remind you to love yourself just as you are. Freedom begins within you. Feel it. Live it. Wear it – every day, in every moment, with SURI FREY.
SURI FREY
WHAT'S YOUR WHY
At SURI FREY, we invite you to discover your personal WHY – that wonderful moment when you feel freedom and embrace life with pure joy. Our products are more than just companions: they inspire you to live your uniqueness and celebrate the small and big moments that make your heart beat faster and give you the feeling that you can achieve anything.
Discover now
Backpacks
Backpacks
Clothing
Clothing
A look that feels like you
Your Style, Your Moment – Shop the Look with SURI FREY
Sometimes, an outfit says more than a thousand words. It shows who you are – without you having to explain a thing. With our “Shop the Look” feature, you’ll find exactly those combinations: looks that work together. Pieces that complement each other. And styles that don’t change you – but reveal what’s already inside you.
Boho vibes to go
SURI FREY BECKY

Boho vibes to go

BECKY is more than just a bag – she’s your loyal companion for unforgettable moments. With her fringes, suede look, and festival vibes, she’s the perfect match for all women who love freedom and embrace the lighter side of life. Discover BECKY now!
Simple in design. Strong in spirit.
SURI FREY BERLY

Simple in design. Strong in spirit.

She walks with you quietly – yet confidently. She matches your pace and carries what matters to you. HENNY is for those who don’t need to explain their style – they just live it. Discover now!
Bags
Bags
Suitcases
Suitcases

Our most loved pieces – Because favorites speak for themselves

SURI FREY MISTY
Soft like the moment. Wild like your heart.
She’s gentle, playful, and full of character. With her fluffy look and bold pattern, MISTY turns heads – without making a sound. Perfect for days when you want to let go and still stand out.
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Jewelery
Jewelery
Watches
Watches

Jewelry to fall in love with

Watch Peppy
€49.99*
Collier SFY Cristy
€69.30* €99.00*
Ring SFY Henny
€34.30* €49.00*
EarRings SFY Anny
€69.30* €99.00*
Bracelet Amy
€41.30* €59.00*
Earrings SFY Loky groĂź
€62.30* €89.00*
Watch Anny
€29.99*
Bracelet Lily
€34.30* €49.00*
SURI FREY LIBBY
Her expression lies in silence
LIBBY is made for the moments when you're truly in tune with yourself. With its clean shape and thoughtful details, it radiates calm and presence – without needing to be loud. A bag that doesn’t have to stand out to leave a lasting impression.
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Sunglasses
Sunglasses
Wallets
Wallets

Selected Highlights on Sale

WHAT'S YOUR WHY
#togetherforkids
With #togetherforkids, we are passionately committed to helping children and young people in challenging life situations. Through our project, we support organizations that directly address their needs. Together, we aim to bring about positive change and offer every child the chance for a better future.
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Discover Your WHY with SURI FREY – Freedom That Moves You

At SURI FREY, it’s not just about fashion – it’s about your personal WHY. That special moment when you feel freedom and embrace life with pure joy. Our bags and fashion highlights are not just ordinary companions; they inspire you to express your individuality and celebrate every single moment.

With SURI FREY, you’re not just carrying an accessory, but a piece of freedom – always with you. Celebrate the small and big moments that make your heart beat faster and remind you that anything is possible.

Bags and Accessories That Highlight Your Personality

Our SURI FREY bags and backpacks are more than just practical – they tell your story. Whether you’re looking for a shopper for everyday use or a stylish wallet, every detail is designed to highlight your personality. Complete your look with our high-quality watches or jewelry. Our accessories are not just fashionable companions but an expression of your unique style.

Fashion – Timeless, Modern, and Unique

The SURI FREY fashion collection is as versatile as you are. It combines clean lines with playful details, striking a balance between timeless elegance and modern highlights. Whether it’s jackets, jeans, sweaters, or shirts – our fashion is made for women who don’t just follow trends but interpret them in their own way. Here, you’ll find pieces that give you the freedom to express your style. SURI FREY Fashion is for women who refuse to conform, who celebrate their individuality – powerful, authentic, and unapologetic.

Sustainability – Fashion with Responsibility

Fashion with a clear conscience: At SURI FREY, we place great value on sustainable materials and fair production conditions. Our sustainability strategy combines style with environmental awareness. From durable bags to responsibly made accessories – every piece contributes to a better future. Make a statement for sustainability and discover products that not only enhance your look but also enrich our world.

Our Brand Essence – #whatsyourwhy?

At SURI FREY, it’s not just about fashion – it’s about you. Your journey, your story, your freedom, and your creativity. Our products are more than just accessories; they are an expression of your personality and your unique moments. They challenge you to find your WHY and live it with pride – bold, confident, and authentically you. Find your WHY with SURI FREY and show the world what drives you.

Why SURI FREY?

  • Bags, backpacks, and accessories that are more than functional companions – they make a statement and highlight your personality.
  • Fashion that is both timeless and modern – for women who choose their own path instead of following others.
  • Sustainability that unites fashion and responsibility – for a better future and a clear conscience. SURI FREY stands for uncompromising fashion – for women who embrace their freedom, discover their unique style, and wear it with confidence. Explore our collections now and find your favorite piece to accompany you on your unique journey.