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Embrace Responsibility with SURI FREY:
Where Style Meets Sustainability!

Embrace Responsibility with SURI FREY:

With SURI FREY, you carry not just fashion, but a message. Our bags are the perfect companions for every aspect of life, whether in the hustle and bustle of everyday life or at special occasions. They reflect your commitment to a better world and inspire others to make sustainable choices as well. Discover bags that not only perfect your look but also make a positive contribution to the environment!
Embrace Responsibility with SURI FREY:
“I want to ensure a future on a livable green Earth for my children, their children, and all other children and future generations.” (Sven Meier, CEO)


We, the brand SURI FREY, are very committed to sustainability and would like to give you a brief insight into the topic. 

  • We already predominantly use packaging bags made from renewable raw materials for all our products. 
  • We are committed to careful resource management. 
  • We exclusively use REACH-compliant materials in our production. 
  • We unite and promote internationality, individuality, and diversity. 
  • We focus on transparent communication and solidarity with our suppliers.

“In the future, many more genuine active measures are planned - no marketing-effective promises. Greenwashing is not our style.” (Sven Meier, CEO)

Made Without Animal-Derived Materials

We are committed to developing styles and designs created entirely without materials of animal origin. At SURI FREY, this conviction shapes every product we create – from bags and backpacks to wallets. Our entire range is made without any animal-derived components, combining modern material innovation with a clear sense of responsibility. High-quality synthetics and contemporary alternatives allow us to craft accessories that meet the highest standards of durability, style, and craftsmanship – without compromise. This is a standard we have upheld since June 2021, and one we continue to build on with every new collection.



Sustainable Fashion at SURI FREY

Sustainable fashion is not a trend at SURI FREY — it is a core part of our philosophy. Our bags, backpacks and accessories stand for conscious fashion, lasting quality and responsible design. For us, sustainability means bringing fashion and the environment into harmony without losing sight of the people involved. Every product is part of a holistic concept that unites style, functionality and responsibility.

Responsible Manufacturing

Fair working conditions are a central issue in modern fashion. Even though our focus is on bags, we align our entire production with the principles of Fair Trade and Fair Fashion. Transparent supply chains, social standards and respectful treatment of workers and partners are a matter of course for us. Our collaboration with manufacturers is built on closeness, trust and clear terms. People, safety and quality always come first — as a conscious alternative to anonymous fast fashion.

Materials, Organic Cotton & Textile Responsibility

Sustainability starts with the choice of materials. In fashion, organic cotton, responsibly grown cotton, linen, wool and modern textiles play a major role. For our bags, we rely on durable materials such as recycled polyester and recycled PU to conserve resources and reduce waste. The careful use of water, a mindful approach to chemicals and the avoidance of harmful substances are firmly embedded in our standards. The result is products that respect the environment and nature.

Fair Fashion Instead of Fast Fashion

Fair Fashion stands for conscious choices, long-lasting designs and a clear counterpoint to fast fashion. Our bags are designed to be carried for many years, regardless of short-lived trends. Timeless cuts, modern styles and a high standard of fit ensure that our products are cherished rather than replaced. Longevity is a central commitment of our approach to sustainable fashion.

Clothing & Sustainable Styles

Although SURI FREY is known as a bag brand, we apply sustainable values to all topics relating to apparel, clothing and fashion. Whether T-shirts, jackets, trousers, jeans, shirts or shoes — animal-free fashion means viewing every garment as part of a responsible whole. Colours, designs and styles should not only convince visually, but also prove themselves in everyday life through quality, fit and wearing comfort.

Environment & Resource Conservation

Sustainability stands for a conscious lifestyle. Our animal-free bags support this approach in everyday life — whether shopping, at work or while travelling. We pay careful attention to the responsible use of resources such as water and energy, and reduce packaging and shipping materials wherever it makes sense. For us, sustainability encompasses everything: from production and shipping to the selection of eco-friendly packaging.


People, Team & Responsibility

Sustainability also means responsibility towards people. Our team continuously works to improve processes, test new sustainable materials and further develop existing collections. Questions about sustainability, production and materials are answered transparently and openly. We see ourselves as part of a movement that is rethinking fashion — fairer, more conscious and more long-term.

Sustainability as Part of Our Brand DNA

Sustainability is not a single project — it is part of our entire brand identity. Our bags demonstrate that design, quality and environmental awareness are not contradictions. We consciously avoid greenwashing and instead rely on genuine measures, clear standards and continuous improvement. SURI FREY stands for sustainable fashion with style, responsibility and true commitment — for a future worth living in.